Proof #8 is dubious as the sharp rise in 'Googling for google' probably coincides with the change for the default behaviour for Firefox to go from using 'google blah blah' in the address bar to simply 'blah blah'. I personally still type 'google blah blah' and usually get search results which include google. I've only just recently got around to fixing that on the majority of the computers I use...
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