Something has changed! THE INTERNET MUST HEAR OF IT.
It's Halloween eve! Is Neko:
a) Hastily piecing together a costume?
b) Putting the finishing touches on a jack-o'-lantern?
c) Taking all the good candies out of the mix-bag for herself?
or
It's totally d) you guys.
So anyhoo, yeah. The folks at H-E-B (the best supermarket chain in Texas, suck it Randall's) have done a massive redesign of their Hill Country Fare popcorn boxes, and at some point during the two seconds it took me to register this, I decided it was Important.
So here you have a side-by-side side-comparison of the new and previous packages, complete with my scary shiny glasses and totally-not-ready-for-the-public mess of hair.
(Old design on the left, new design on the right.)
Nothing special, but pretty fun on both counts.
The same basic design repeats on the other side - horizontally!
Ingredients and nutrition info. Sorry about the sideways.
Instructions! Sideways again, but I figure you're familiar with the process.
Up top!
And the bottom. Yes, I am that interested in this thing.
SOME DIFFERENCES YOU MAY HAVE NOTICED (That I certainly have.)
- The new box seems to be going all-out with the "popcorn as movie food" theme, from the bag count being in a clapperboard to the film-strip banner right down to the more theatre-looking popcorn tub.
- The new box has also decided to be a lot more obvious about what's in it. "Microwave Popcorn" appears prominently, while on the old box both words are separated and much, much smaller. The bag count has also been promoted.
- However, the "0g Trans Fat!" has lost its exclamation point and banner, and is now saddled with a "per serving" tag.
- The new design has a bit more, well, "pop" to it, including some seriously hideous tilting going on with the Hill Country Fare logo, the word "microwave," and individual letters of the word "popcorn." I am hoping the designers in charge were going for a high-concept "popcorn pops, so we'll make the words look like they're popping," and not just thinking "hurr, diagonal looks cool."
Please, please let that be what is going on here.
- Ultimately, the change seems to have been inspired not by any radical shift in popcorn marketing, but by a slightly less radical shift in Texas language demographics: The new box has Spanish translations.
I'll let you go back to the things you care about now.
a) Hastily piecing together a costume?
b) Putting the finishing touches on a jack-o'-lantern?
c) Taking all the good candies out of the mix-bag for herself?
or
It's totally d) you guys.
So anyhoo, yeah. The folks at H-E-B (the best supermarket chain in Texas, suck it Randall's) have done a massive redesign of their Hill Country Fare popcorn boxes, and at some point during the two seconds it took me to register this, I decided it was Important.
So here you have a side-by-side side-comparison of the new and previous packages, complete with my scary shiny glasses and totally-not-ready-for-the-public mess of hair.
(Old design on the left, new design on the right.)
Nothing special, but pretty fun on both counts.
The same basic design repeats on the other side - horizontally!
Ingredients and nutrition info. Sorry about the sideways.
Instructions! Sideways again, but I figure you're familiar with the process.
Up top!
And the bottom. Yes, I am that interested in this thing.
SOME DIFFERENCES YOU MAY HAVE NOTICED (That I certainly have.)
- The new box seems to be going all-out with the "popcorn as movie food" theme, from the bag count being in a clapperboard to the film-strip banner right down to the more theatre-looking popcorn tub.
- The new box has also decided to be a lot more obvious about what's in it. "Microwave Popcorn" appears prominently, while on the old box both words are separated and much, much smaller. The bag count has also been promoted.
- However, the "0g Trans Fat!" has lost its exclamation point and banner, and is now saddled with a "per serving" tag.
- The new design has a bit more, well, "pop" to it, including some seriously hideous tilting going on with the Hill Country Fare logo, the word "microwave," and individual letters of the word "popcorn." I am hoping the designers in charge were going for a high-concept "popcorn pops, so we'll make the words look like they're popping," and not just thinking "hurr, diagonal looks cool."
Please, please let that be what is going on here.
- Ultimately, the change seems to have been inspired not by any radical shift in popcorn marketing, but by a slightly less radical shift in Texas language demographics: The new box has Spanish translations.
I'll let you go back to the things you care about now.