Brand disintegrity turns the milk chocolatey

[internetsdairy]

I can't decide whether Sainsbury's are being incredibly lazy or incredibly ballsy with their own-brand cereal mascot. His* name is... Captain Cereal. That's either a will-this-do? concept shrugged out by whatever low-bidding agency** handles Sainsbury's own-brand portfolio, or a massive flag on a spike planted through the eye of Cornelius the

Comments

[ultra_lilac]

I'm bothered by his costume ears. They aren't cereal themed. One would almost think that the Captain went for the laziest visual superhero shorthand when conceiving his costume.
"I guess I'll make it like batman...only in less assertive colors. Black is so confrontational."

[internetsdairy]

I like to think he's off duty here. When a nearby breakfast is under threat, his niacin levels drop and the resulting headache prompts him to pop behind a milk jug and change into his proper costume.

[internetsdairy]

Krave is very sugary, you're right.

[ruudboy]

Clicking through here and reading some of your old posts remind me that Marks and Spencer's serving suggestions are that you should break down the product into its constituent parts.

[internetsdairy]

In defiance of the laws of thermodynamics?