from this
to this
1. Take your picture, resize it and crop it.
2. Create a new selective color layer with this settings:
reds: -80 +47 +62 0
greens: +100 0 -100 0
3. New selective color layer:
reds: -15 +26 +45 0
greens: +100 0 -100 0
cyans: +100 +86 -48 0
magentas: -38 0 +91 0
neutrals: -13 +6 +10 0
4. Set
this texture by
lexy to color dodge, 50% opacity.
5. Create a new color mixer layer:
red: +120 +26 -68
greens: +14 +108 0
blues: 0 +36 +144
6. Use the basic brushes with #9F0033 and set the layer to color dodge to give more light to the banner
7. Now put some text and voilà!!!!
.psd more examples
more tutorials
here