Did you know that the brierley website discloses the details of Borders Rewards members on a totally public/non-secured website?
Check this link and look up your account. Or even look up other accounts or if you want, change any account that you might find.
http://bordersacctweb.brierley.com/waldenpos.aspx Yes you can see them, all of them and change them if you want.
Many months ago when I was still an employee, I pointed out this security flaw to my manager, district manger, customer support and Open Mike. Although it appeared to me as a major privacy breach, there was a resounding silence.
Borders privacy policy states:
Borders, Inc., Borders Direct, LLC and Walden Book Company, Inc., are subsidiaries of Borders Group, Inc. Borders, Inc., Borders Direct, LLC, Walden Book Company, Inc., and their affiliated companies (collectively, "Borders", "We", or "Us") believe that your personal information-including your purchase history, phone number(s), email and residential addresses, and credit card data-belongs to you. We collect this type of information to serve you better when you provide it to us, but we do not rent or sell your information to third parties. From time to time, we may ask if you are interested in receiving information from third parties whose services or information we think would be of value to you. In those instances, we will only disclose your email address or other personal information to third parties if you expressly consent to such disclosure.
Disclosure Of Your Personal Information
Except as described in this Privacy Policy, personal information you provide to Borders through the Websites, the kiosks, the Borders Rewards or Borders Rewards Perks programs, or any of our email subscription or mobile content delivery programs, will not be shared outside of Borders and its service providers without your permission.