Today I renewed our Natural History subscription for another two years. It's one of Sweety's favorite magazines, and it's associated wth a museum, so I'm all for it. Didn't hurt that you get such a good rate when you re-up early.
But I paused for a minute when I remembered the latest issue ran 48 pages. I've never counted their edit-to-ads ratio,
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And here I thought it was church pledges. :)
Seriously, though, when my Dad lost his job, he said he was giving up all his magazine subscriptions (of which there are several) until he was employed again. (But, slowly, covertly, he resubscribed.)
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The interesting thing is that I think people see magazines as an extravagance. I wonder what the rationale with church pledges is.
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I see subscriptions as a bit of an extravagance, but I probably pay more by picking up individual issues off the stands, which I don't see as extravagant. So it's not logical.
I wonder what the rationale with church pledges is.
It's discretionary income. When the belts tighten, people cut back on all charitable giving and extravagances, anything outside of necessities. Since we don't have "dues" where they have to pay a set amount like their gym membership, they can just say, "Okay, I'm just going to give a little less this year."
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And your dad is working again, right? I believe you said he's teaching? It's so hard for older people when they lose their jobs.
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