Bank ad focused on a transgendered woman

[jadine]

This is an awesome ad from a bank in Argentina; it was actually produced in 2007.

Click to view

Thanks to sidhefire

Comments

That was a neat ad

[omnifarious]

And wow, it attacks an issue head-on that we would be terrified to bring up here.

[merovingian]

I saw this a few months ago! It's really beautiful.

[darthparadox]

The bank-related setup was a little bit awkward (though obviously necessary for the purpose of the ad). But how cool that they're actually willing to deal with the issue like reasonable people. omnifarious has it right - gender identity issues are something most American companies (and particularly their PR departments) won't touch with a ten-foot pole right now.

[klicrai]

Awesome!

[anonymous]

that is a nice ad. Thanks for sharing.