"Although the image of Bus Captains has already evolved over a period time, the emphasis now is turned towards further enhancing the professional image of Bus Captains. They are not merely ‘bus drivers’, but transport officers dedicated to providing an essential service with world class service quality and safety."
Well I do not disagree nor dispute the importance and emphasis of enhancing professional image and expounding that they are not merely 'drivers' but service providers. And yes I understand what SBS is trying to do here, but it's the way they're doing it that I have a gripe with
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Comments 4
It's all in the name of Public Relations, really.
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