(Untitled)

[jemtoh]

In terms of packaging a product, is there ever a reason to make it look cheap?

Comments

[tckl]

yes lah, i can think of 3.

during recession times, the demand for luxury goods decreases but the demand for inferior goods may increase, so the manufacturers targets that market and make the goods look and feel cheaper

related to this, some consumers think that the simpler it is, the more value for money it is, so by packaging it like crap, they may think that the price is more justified

finally, some people have to report their purchases to their parents, partners, etc etc, so if u can show that the product packaging is like crap, they are more likely believe you din spend a bomb on it :D

[xiaogou]

companies can use the cheaper packaging to advertise that they're cutting down unnecessary costs...

like ikea, self-service everything "so that the products can be priced cheaper"

[jemtoh]

but sometimes it's not about reducing the cost. I mean perhaps for the same cost some products can look really bad but others really good

[xiaogou]

ok yah u're right, there's a different between looking cheap and costing little to produce.

[seaweeds]

*giggles* .. is allll about TARGET audience ... lollll

for instance .. some people I know .. intentionally dumb themselves DOWN to "impresss" those young young boys ? geegegegee

[xiaogou]

u mean like speaking common english instead of the queen's english?

[seaweeds]

*cough* ... lollllllllll

[twozerofoursix]

How does dumbing down impress?

[cownanny]

haha i was about to say yes!
but like 10,000 people said that too..

was talking bout this over lunch today... hahha
some working friend said she was tasked to design something that looks cheap.