Jerry Back started planning online media back in 1994, conducting buys on, Prodigy and Hotwired, and, later in 1995, Time Inc.’s Pathfinder and the Utne Lens, among others. He was active in both online and traditional media planning efforts for Saturn in 1994 though 1998. “Basically, I cut my teeth on developing early strategies of how to best
(
Read more... )