Literally, dude. Or, more correctly, dudes.
Let me back up...So, unfairly or not, I tend to think of crafting --cross-stitching especially-- as something that chicks are interested in. (More specifically, old ladies like myself, ROFL)
But, it seems that I have underestimated my male counterparts interest in all things small and square. Check out these stats from the Mighty No. 9 vid:
92.3% male?? Whaaaaat? I mean, I know the gaming world is male-dominated, but even with the Destiny cross-stitch, it was 75%. I am totally surprised. (Obviously.)
So, yes, dudes love teh cross-stitch. XD XD