Then you haven't read up on what the system actually does. It doesn't inspect cookies, it doesn't inspect bookmarks, it doesn't feed anything about web browsing habits. They have agencies pay them for advertising space and the ads are placed in the game. The servers just track how often players look at those ads within the game. And as a player I must say I'm far more interested in looking for the enemy to kill them before they kill me and not the small billboard signs. Once while riding along in a tank when I knew no enemy was around I looked for the ads and the boards are so small I couldn't make out any text. Though the ingame news ticker says something about the ad system being broken currently. Dunno.
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