Nike's International Sales Conference was being held in the same hotel that Amnesty's AGM will be at in Portland a couple of weekends ago when my committee met there. We were trying to think of a theme, and some people wanted to use "Ignite!"... but then we started seeing it on Nike signs around the hotel. One of the Nike people told us that it's going to be their ad campaign for next spring. Good thing we happened to be at the same hotel that weekend and made that discovery, or Amnesty and Nike would have had the same ad campaign.
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