Well the thing here is, anyone old enough to understand the message already understands full-well what McDonalds is all about: Fast food, and the quality of theirs.
It's not really trying to be all that subtle, as the entire message is, "Come as you are." McDonalds it's basically saying that it welcomes all walks of life equally, they are non-judgmental.
The entire point of this commercial is to improve their corporate image and reach out to an untapped demographic. Does it improve my feelings about McDonalds? Well, I still hate their food and I still think money is, and always will be, their top priority, but it's at least nice to see that their approach is clever, cute, and not overly condescending.
Comments 1
(The comment has been removed)
It's not really trying to be all that subtle, as the entire message is, "Come as you are." McDonalds it's basically saying that it welcomes all walks of life equally, they are non-judgmental.
The entire point of this commercial is to improve their corporate image and reach out to an untapped demographic. Does it improve my feelings about McDonalds? Well, I still hate their food and I still think money is, and always will be, their top priority, but it's at least nice to see that their approach is clever, cute, and not overly condescending.
Reply
Leave a comment