Comments | kbadr: So it's come to this?

kbadr

So it's come to this?

Feb 18, 2009 10:18

Last night Kacey and I were watching TV and a car commercial was playing. Hyundai, I think. The whole pitch of the commercial was reassuring people about the bad economic times. At the end, the hook was that if you "lose your source of income in the first year of owning the new car, we'll take it back." My mouth was agape. Before I could say ( Read more... )

Comments 6

ericfish February 18 2009, 16:56:18 UTC

They've been doing that for a few months now, and supposedly it's really successful. So much so we've talked about offering that same thing here.

kitashiroi February 18 2009, 17:30:31 UTC

And I'm pretty sure Hyundai was the only car company to see any profit in the last quarter, simply because of that warranty.

nekomouser February 18 2009, 18:08:57 UTC

It doesn't matter what is actually true in the marketplace. Marketers play to perception. We're no where near fucked yet, but people think we are. That's why this is so brilliant.

kbadr February 18 2009, 18:10:25 UTC

Funny. Because I didn't think we were fucked until I saw the ad.
Which side of the curve am I on? Guess it doesn't matter.

hujhax February 18 2009, 19:04:40 UTC

What I immediately thought of....

jerseytude February 18 2009, 18:10:38 UTC

Want to know something scary? If the unemployment rate were calculated the same way as it was in 1930, one year into the Great Depression, our unemployment rate would be 17.5%.

The unemployment rate in 1930 was 8.9%.

We are screwed.