Big Red

[kyouryuu]

I saw this commercial the other day and laughed at its sheer awesomeness:
http://www.youtube.com/watch?v=t94QyEoqr5k

It's a send-up of the popular Big Red gum commercials from the 1980s, except this time they've appropriated the jingle for Verizon.

If you like this, there's a whole channel on YouTube dedicated to old 1980s commercials. Some are

Comments

[korgmeister]

Yeah, some companies here have made the mistake of attempting to "modernise" an old jingle.

I suspect they just do it so people will go "Hey! What happened to the old jingle? I liked that jingle!" and then "Yay! They brought the old jingle back!".

The old jingle for Crown forklifts is particularly wintacular since it's done in the style of old-timey football team anthems.

[kyouryuu]

And as that one YouTube commenter said, it's even more effective because the song's lyrics and the visuals explain exactly what it does: Crown trucks pick things up and put them down.

Every now and then I'll see a particularly funny commercial on TV and the unfortunate truth is I have no idea what it was for. Creating a memorable commercial in a :15-:30 slot is quite an art.

[korgmeister]

Hence why the Crown commercials are so great. There's no doubt what the thing's for and everyone loves to sing along to the jingle.