Over silly shit, it's annoying

[ladykatherine89]

The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a simple Pavlovian "kill" response in the average stickler.
The rule is: the word "it's" (with apostrophe) stands for "it is" or "it has". If the word does not stand for "it is" or "it has" then what

Comments

[ooowatah1]

Good stuff. Right up there with dear & deer; they're, their & there; and people using the letter "u" to replace you.

Text messaging is a main contributor to illiteracy in this country.

[exiledfromtribe]

That does annoy me a bit because my mind reads "it's" as "it is." It's also not a difficult concept to grasp. The only time that it really bugs me is when it's in some kind of ad. I had to point out such an error in an employer's brochure: it was a Quality Assurance consulting firm. *head desk*