I just don't make a practice of posting videos but this one spoke to me. I'm so glad there are some larger corporations thinking about things. It's about self image and media.
the problem is, this is just another marketing tactic. dove still sells products to women under the guise of "not being good enough", eg, firming cremes, b/c you couldnt possibly accept that things flab as we get older. its this type of marketing that gets even more insidious as we accept it, b/c as women [and ass a feminist myself], ive said "yay theyre showing real women!" but the company is still saying "sure theyre 'real women', but they still will never be good enough."
Your so right, but it is a small step in the right direction. It's like all those companies picking up on the "Green" business. At least it is raising consciousness, even if they are using to sell more.
Think about just a few years ago a plus sized models didn't exist.
i cant agree that it's a step in the right direction for anyone, because its not fueled by society demanding change, its fueled by marketing trying to suck more money out of people... i wish i could feel good about it, but i cant. dove and companies like dove dont give a crap about what i, as an overweight woman, actually feel like, *really*, they just want to open a new market and get my money. they only want me to feel good about myself THROUGH them so that i buy their products. and that's not supportive of our differences as women of colour/size, that's exploiting them for monetary gain. in this case, the means are really vile. [to me, no one is required to share my opinion :)]
Comments 17
dove still sells products to women under the guise of "not being good enough", eg, firming cremes, b/c you couldnt possibly accept that things flab as we get older. its this type of marketing that gets even more insidious as we accept it, b/c as women [and ass a feminist myself], ive said "yay theyre showing real women!" but the company is still saying "sure theyre 'real women', but they still will never be good enough."
Reply
Reply
Think about just a few years ago a plus sized models didn't exist.
Reply
Reply
Leave a comment