I had to rush writing this to meet the deadline, so I'm sure there's holes, though it made sense to me at the time. :) Which parts confused you? I definitely want to know so I can tweak this if I try running again next year.
You are talking about making LJ into a 100% pay service, yet also talking about the importance of expanding its membership. You can only have one or the other. As a 100% pay service, LJ would lose the majority of its membership and have difficulties regaining its niche marketshare--you'll note the competitors you talk about do not have paid membership, either. An additional problem with that is that LJ's parent company does not wish for mere sustainability; they wish for profitability. They paid a lot of money for this service, and the purpose wasn't to babysit it, but to get a return on their investment. You cannot compare the funding of a non-profit organization like Wikipedia to the revenue required by a business.
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You are talking about making LJ into a 100% pay service, yet also talking about the importance of expanding its membership. You can only have one or the other. As a 100% pay service, LJ would lose the majority of its membership and have difficulties regaining its niche marketshare--you'll note the competitors you talk about do not have paid membership, either. An additional problem with that is that LJ's parent company does not wish for mere sustainability; they wish for profitability. They paid a lot of money for this service, and the purpose wasn't to babysit it, but to get a return on their investment. You cannot compare the funding of a non-profit organization like Wikipedia to the revenue required by a business.
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