Comments | loiosh_de_talto: Microsft Advertisement: Stage 2

loiosh_de_talto

Microsft Advertisement: Stage 2

Sep 18, 2008 07:26

Microsoft is about to move into the 2nd (primary) stage of their new advertisement blitz. No more Sienfield. The catch-phrase for this stage is 'I'm a PC.' You heard that right. They're taking the Apple ads on directly ( Read more... )

Comments 10

pegla September 18 2008, 12:48:24 UTC

Oooh, I am shivering with anticipation!

loiosh_de_talto September 18 2008, 12:51:22 UTC

Guessing here you're being sarcastic, but I'll reply truthfully. I'm going to miss Sienfield and Bill. They were amusing together and the nicely subtle mockery of Apple was great. (The Conquistadors [Macintoshes] being uncomfortable, the old cranky lady everyone is scared of [Steve Jobs], the nasty backstabbing girl [Mac users])

I'm looking forward to the 2nd phase.

pegla September 18 2008, 12:55:08 UTC

I haven't seen anything of the first phase. With Apple the fun poke of the commercials wore off quite quickly. Sure, the PR departmental must have something to do, but occasionally a poke, sure, but all the time gets tiresome.

Heck, I found the idea behind the Mojave (or however you spell it) experiment quite funky even though it was staged, that was original. This is just another round of poo-throwing.

loiosh_de_talto September 18 2008, 12:56:45 UTC

I linked it in the post above: http://www.microsoft.com/windows/default.aspx?icid=winvan

That has the full-size versions of both Phase 1 commercials (Show Store and New Family). :)

Thread 6

oliver_otter September 19 2008, 04:16:36 UTC

Hilarity ensues. I just saw the ad on Comedy Central right before I scrolled down to this LJ entry. :-)

lhexa September 19 2008, 05:06:54 UTC

That seems rather... defensive. Oh well, I'm never too displeased to see big corporations wasting money.

regek September 19 2008, 05:43:05 UTC

It honestly surprises me that they're acknowledging Apple's ads directly. That's an incredibly bad idea from a PR standpoint and has a very high chance of backfiring.

lapdragon September 19 2008, 18:37:47 UTC

I didn't really dig the bill&jerry ads, but I think the one after the link is a pretty tasteful shot back.

All the same, advertisement is still only advertisement. I'd like to see them put as much effort into the next version of windows. Or release a surprise relaunch of Vista with all the broken bullshit taken out. Even if that means no bluray in Windows.