I don't know how many of you guys got the email about the new 'game' going on facebook to raise breast cancer awareness. Similar to last year's what-colour-bra-are-you-wearing and the more recent where-do-you-like-to-put-your-purse thing, women worldwide are encouraged to post a cryptic message as their status to get men and other women wondering
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.. if that made sense.
Pimp this around if you think it's a good idea! :D
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And second about the silliness of men being excluded. Breast cancer affects everyone.
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Pimp this post around if you think it's a good idea~! ♥
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It feels as if they're doing it just to bring attention to themselves. "Prostate cancer? PROSTATE CANCER? WHY, THAT'S NOT EVEN REAL. Breast cancer man, that's where it's at. I mean, as women, we lose are breasts due to it! Our breasts are important..."
But last year, the bra game didn't happen during October either. And the purse game was sometime during the summer. I think the idea is to get people thinking about breast cancer throughout the year, not just the designated time period.
I feel like there should be a cancer awareness month instead.
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We know we should be thinking about it constantly, but it just doesn't happen. =/
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Also take into consideration that most people probably wouldn't be bothered with the statistics because it would follow in the same pattern as all the other cancers promoted before like lung cancer. From this perspective, this bra-purse trend seems to capture more attention because it's an atypical way of achieving awareness.
While statistics might not be the most effective approach, I guess the idealist wouldn't be satisfied with that bra-purse trend, either. I say we should learn a few things from effective advertising that gives you something simple to think about, like pictures of black lungs, or that catch-phrase "Don't die of embarrassment" for colon cancer. Maybe they should consider advertising with a bra with holes in them and we'll see how that goes.
Cindy
PS: Adding statistics after something like that might add more punch to advertising. It's just a thought.
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On further thought, I shouldn't have limited it to facts. Stories would also be a good way to get attention; sharing personal experiences with breast cancer may be tl;dr, but it's also interesting for those that do end up reading it.
Maybe it's because they made it so that it's a special little secret only women are suppose to know, but I feel the campaigns for breast cancer awareness on fb isn't so much about raising awareness as it is women bringing attention to themselves. Especially with this new one about relationship status (what does that have to do with breast cancer?) and the purse one (really, trying to sound promiscuous to raise awareness?). I just feel there are better, more productive/effective/direct ways of raising awareness.
Or maybe I'm just a grouch. =/
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