ethnography and product development

[mattmolto]

I need to get together a 15min presentation on how ethnography can inform product development.
Any suggested resources or people I should check out?

Comments

[xthlcm]

Genevieve Bell, staff anthropologist at Intel. She is awesome.

[alicetiara]

Mimi Ito (USC)
Intel's People & Practices lab
Frog Design

[atonal]

what about that person who presented at that usability day conference at MS?
Can you get her presentation? There were some gems there.

[mattmolto]

I want her presentation and Monty Hammontree's presentation from that event, but haven't found them. I thought they were going to be publicly posted to the UPA site someplace.