Well, let me start with the chorus, that was appalling. What I think is so hilarious is the man in this is kinda shocked, and happy? I mean yes, but while the bottle is clearly trying to sell itself as phermonic mind control that kid did not read the label; thus removing the power from his hands in a dosed with Love Potion #9 kinda way. The scariest people in that video by far were the women, and I think that is true all over. This video is highlighting the odd power dynamic of my own insanity actually.
Right. This is the core of what distresses me: that it's somehow more okay to sexually harass women in your ad/tv show/movie if it's women who are doing the harassing.
It's not a new concept: There's an episode of Charlie's Angels in which a female prison guard forces the Angels to strip in front of her and a male prison guard. I had someone tell me that that wasn't sexism, because a woman was giving the order.
(Before you read this, I didn't actually view the ad in question since I'm currently at work. My comment is based upon your writing and my knowledge of past Axe commercials
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Watch this ad. Seriously. I think you kind of just restated my first paragraph, in which I say that I think the old campaigns WERE funny, and that they have a pretty damn high production value. Those "regrettable hookup" ads for Axe bodywash were random and weird and pretty creative. This ad is none of those things, and I would strongly encourage you to watch it and post again with your thoughts.
Eh. It's not nearly as good as the old campaign, but I'm not especially bothered by it. Mostly because Axe doesn't actually do that. If it actually exhibited some sort of mind control, that would be disturbing, but that's just a wishful fantasy. Claiming something doesn't make it true.
I just can't get terribly excited over exagerrated assertions by an advertisement. Maybe it utilizes preconceived gender notions which are detrimental to society, but I'm not an expert on that so won't comment. The reality is that no over-the-counter chemical substance can exert physical control over me and I, and every one else, can make up their own mind. Just like I can casually dismiss a commerical masquerading as a music video.
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It's not a new concept: There's an episode of Charlie's Angels in which a female prison guard forces the Angels to strip in front of her and a male prison guard. I had someone tell me that that wasn't sexism, because a woman was giving the order.
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I just can't get terribly excited over exagerrated assertions by an advertisement. Maybe it utilizes preconceived gender notions which are detrimental to society, but I'm not an expert on that so won't comment. The reality is that no over-the-counter chemical substance can exert physical control over me and I, and every one else, can make up their own mind. Just like I can casually dismiss a commerical masquerading as a music video.
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