Some months ago, we contacted our supplier for Doctor Who action figures regarding the Missy in Black action figure. You can imagine, having dealt with them since 2006, we try to get reasonable, reliable, advance information about releases. Then, we try to give reasonable, reliable, advance information to our customers. To the best of our
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Now, some of those ideas might sometimes be of value. Here, though, my opinion is they're misapplied.
They are getting money from making this an exclusive on some level. What it costs them in long-term sales, though...I certainly know customers turned off by it. How many customers has it cost me in the 6-7 years or so they've been doing it? Probably half or more. They don't think they'd be doing better with twice their customer base? Well, that's business.
There's a quote I heard attributed to Mark Twain that may apply here, in the misuse of data by the classroom-taught strategists here. "There are lies, then there are damned lies, then there are statistics." What makes mine better than theirs? They look at numbers. I talk to EVERY customer I have. I look at people. You decide which to believe.
Michael Salvo
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Michael Salvo
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