First off: Valeah, there is very good reason for Dr Pepper to be associated with Waco.
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I'm a very curious boy, which is why I know a lot of random crap. Wikipedia has helped me discovered all sorts of stuff I would normally never know.
Here's how it started out:
I checked DrudgeReport for my daily dose
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* 1889-1914: "King of Beverages."
* 1920s-1930s: "Drink a Bite to Eat at 10, 2, and 4 o'clock."
* 1950s: "The Friendly Pepper Upper."
* 1960s: "America's Most Misunderstood Soft Drink."
* 1970s: "The Most Original Soft Drink Ever."
* 1977-1985: "Be a Pepper.", "Wouldn't you like to Be a Pepper too?"
* 1986-1997: "Hold Out For the Out of the Ordinary."
* 1997: "Now's the Time. This is the Place. Dr Pepper Is The Taste."
* 2000: "Dr Pepper, It Makes the World Taste Better."
* 2001: "What's the worst that could happen?" (used in UK and Ireland)
* 2002-2004: "Be You."
* 2005-: "One Taste & You Get It."
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