Read this and Call Me Today!...or Todd.
In the last few weeks, quite a few real estate companies have been sending assorted paraphernalia in the mail.
Brochures, magnets, yearly planners, yearly planners attached to magnets, notebooks. And most importantly there is the flyers, detailing the real estate companies contact numbers, usually decorated with a head shot of either the proprietors or key employees.
9 out of 10 of these flyers take the advertising that one step further, selecting one employee to be pictured smiling enthusiastically, replete with shiny forehead, donned in the latest Cue business attire, usually accompanied by a statement such as:
“Meet Jill, she sold ten key properties in a month, ask her to sell your home today!”
A little point on advertising when taken literally: you may well be able to ask someone to sell your home today , but it is more likely than not that the whole 'selling a house' process might take a little longer than just one day: ("Erm...hello? Jill? Can you sell my home today?/ Jill: I'm all booked up, hows tomorrow for a consultation?/ "TODAY FOR SALE, damnit, TODAY!")
(NB if you want to be a real estate agent, it is advisable to change your name to either Jill or Marie if a woman, or something that reeks of “I was an unsatisfied full time housewife who took on some part time work, now what do you know I shot to the top of my game, despite no prior knowledge or experience, but I did look like someone people could trust, maybe it was the shade of lipstick I wore, and now my husband had to quit his corporate management career at Woodside to look after the kids!” And if a man, something that shouts out “I had no prospects at high school, then I took a community college course and became a real estate agent, now I’m making more money than my studious counterparts grappling with the basics of Property Law at tertiary institutions! That’s right, I’m still in my mid-twenties, look at this little diamond I had attached to my tooth, what do you think my name is, I wonder if you know, my name is…Todd! Hello!)
Otherwise there is maybe a few (fabricated presumably) customer testimonials ("It was like Marie knew exactly what we wanted"...duh you probably told her what you wanted, retards, like does 'we want you to sell our house' ring a bell?), or some group-endearment terminology “We’re the people who care when it comes to selling homes. Why trust anyone else?”
I really don’t understand how this kind of advertising became so popular with real estate agents.
Why is it so important that, when you are considering selling or buying a property, that you know exactly whether a potential agent has a fringe or not, is blonde or brunette, has dimples or freckles? For that matter, does a bigger smile equate to a bigger sale? Because it would certainly seem that is how the companies are thinking.
Also, they have an infuriating habit of writing ‘Notes’ or ‘Notebook’ at the top of all complimentary note taking material. So dumb, of course you are going to write notes on a notebook, what else would you do with it, except maybe turn it into a paper plane, but the notepads are usually too small for that purpose anyhow! Such simple-minded excess is comparable to writing ‘Book’ at the top of a novel, or ‘Read this’ at the top of a page.