good read

[mmicahk]

i'm reading a book titled "the brand gap." author marty neumeir.

it is very good for those of you who are interested in business/design/marketing. it is about how to strategize what a brand exactly is, how it is created, and how to manage it.

it is also a super simple read. i read 3/4 of it this morning in about an hour or so.

Comments

[suerocks]

i hope you have read The Tipping Point by malcolm gladwell. if you haven't, buy it tomorrow. it's about how trends are started and why they become popular

[mmicahk]

i have not, i will buy it tonight or tomorrow.

thanks!