Your post cracked me up. It just proves that advertising is really culturally and geographically bound. I don't think it will work over here. In fact Toyota is one of the best selling brands in France but I don't think anyone wants a shitty car. LOL.... How are things with you anyways?
Advertising? Typography!monkey_keithAugust 18 2006, 03:30:48 UTC
Only bad campaigns are geographically bound. There are more thousands of multinational brands have done excellent campaigns. It's the age of globalisation that one is being exposed to only one culture is close to extinction. So there is absolutely no excuse. Eventhough it is impossible to identify all the dirty words in all languages in the world. But hey, we are not talking about Gaelic here.
The campaign reads Toyota MerdeCar Fest '06 Since the sizes of the text are already in contrast, why they need italics with the we-swear-will-kill-your-eyes drop shadow? It's so not neccessary. I'm not just here to mock and being non constructive. Say we keep this (shitty) campaign but a different typographical approaches:
MERDECAR m e r d e c a r Mer-de-car instead of in-your-face MerdeCar?
Well what do I know? I'm not from Advertising and I failed the Typography 1 at the Ho Ho's Academy... *Eleh, passive agressive*
Anyway, take a wild guess: which advertising agency services Toyota?
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The campaign reads
Toyota MerdeCar Fest '06
Since the sizes of the text are already in contrast, why they need italics with the we-swear-will-kill-your-eyes drop shadow? It's so not neccessary. I'm not just here to mock and being non constructive. Say we keep this (shitty) campaign but a different typographical approaches:
MERDECAR
m e r d e c a r
Mer-de-car
instead of in-your-face MerdeCar?
Well what do I know? I'm not from Advertising and I failed the Typography 1 at the Ho Ho's Academy... *Eleh, passive agressive*
Anyway, take a wild guess: which advertising agency services Toyota?
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