That line refers to the CEO of Abercrombie & Fitch, profiled in
Salon.com. This is some fucked-up marketing shit. It confirms every paranoid suspicion of my teenage years spent under the cruel thumb of Abercrombie's fashion/lifestyle hegemony.
The whole article is just brilliant, but here are some of my favorite passages:
His biggest obsession,
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*burns everything ever purchased at Abercrombie....which isn't much*
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