Yes, (Insert Gay name here) there are advertisers that care

[neozoe]

So this is just an example of what advertisers who've gotten the point and realize that targeting GLBT consumers is a good thing are doing. This advertiser realized they actually didn't have to spend much more money to reset the commercial and make a broader reaching commercial. Go You!

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Comments

[elmeromero]

thats not actually showing that they care i think. I think it shows that they can sell to a specific market. I however prefered the original. I don't think it having a man/woman dissuaded me from purchasing their jeans and inversely, them having two men doesn't make me want to buy their jeans.

This is not to say this isn't smart from a marketing standpoint. the majority of gay consumers are easily swayed by things like this. just like putting Joe Phillips-esque characters on bud adverstisements. And, hey, if its gonna get a few f*gs to buy it simply cuz there are hot guys, then why not. Makes sense.