I don't know about you, but I'm about fed up with all the free -- and ridiculous -- advertising and publicity Apple Computers gets. If they decided to bottle air and sell it, calling it, no doubt, "PowerAir" or "AirMac" or "AirPod," they'd claim that they had invented air. Then all the articles about the new MacAir would treat that claim as if it were true and suddenly start treating other air-packagers as mere imitators, playing "catch-up" with Apple.
I remember years ago, when Apple came out with their PowerBook notebook computer. I was at a meeting with an extraordinarily dumb young movie producer who kept going on and on about all the cool things his PowerBook could do. "It can sign on the internet and get email! I can care it with me on planes and it runs on batteries!"
Finally I got fed up and just showed him my Toshiba laptop. "I can do all those things, and this computer cost me a thousand dollars less than yours."
It was a cruel thing to do, I thought, to take the wind out of his sails like that. But no, I had forgotten: He was an Apple user! He gave me a withering look and said, "Yes, but mine is an Apple."
Well, yes, but he said it as if that were a good thing.
Think about it. All the rigid, corporate-determined uniformity and buy-it-from-us-or-drop-dead attitude of Microsoft, but you have to buy your hardware from them, too. I watch Apple users attempt to manipulate their clunky operating system -- click, click, click, click, click, click, click, click, just to get where I can go with a single action on my keyboard -- and I hear them raving on and on about what wonderful trhings Apple is finally deigning to make available to them, but which PC users have had for years, and it all makes me vaguely sad.
"Windows crashes all the time," they say with a smirk. Then, when they're talking among themselves and they don't think you're listening, they reveal the evil truth: Macs crash too. And Mac software has bugs and flaws and security gaps and stupidity built in, just like Windows.
What Macs don't have is any competition. Once you've bought into the hype and forked over your money, they've got you and you can't get free without completely replacing everything.
The same thing has happened now with the iPod. I had been using wonderful MP3 players for years. My Rio Riot held twenty gigs of music. My little Panasonic E-Wear, and later my Rio Cali, let me take incredible amounts of music with me when I exercised or took long flights.
Then the iPod comes out and it doesn't do anything that I needed and didn't already have. Not only that, but it was deeply ugly, a plain ivory-colored box with pathetic controls that looked like it should hold generic earswabs. Compared to my Rio Riot, it was a piece of junk and looked like a piece of junk.
And now it seems to have taken over the world. Everything is geared toward iPods. I still have MP3 players with more capacity and better interface than the iPod, and people talk and write as if the iPod had invented the whole class of machine, and all the others were just imitations.
Even the current PC World magazine has been suckered into this Apple mystique. They had a "brave and daring" front-of-book essay about how PC makers ought to learn to do things more like Apple. And do you know what it came down to? The colors and shape of the cheap plastic they wrap their products in.
Yeah, that's right. They make the ugliest, silliest, most embarrassing-looking cheap plastic products in the industry, charge half again as much as you'd pay for a cleanly designed, functional looking product, and they are given credit for design!
I know what will happen, of course. A lot of smug Apple owners will write me taunting letters about how Windows crashes all the time. Old news, kiddies. My XP doesn't crash at all. And I have about a hundred times as much software to choose from, and can customize my own machine (despite the best efforts of Microsoft) a thousand times more than you can, and I'm paying less for it, and it looks like I actually intend to do serious work with it.
As for your iPod, I just have to shake my head and laugh. There are much better -- and better-looking -- products out there, and I already own some of them. But you go on believing that yours Is the best in the world. That's what Apple depends on. You'll get into the harness, they'll put the blinders on you, and you'll think you're pulling the queen's carriage instead of the old farm wagon you're dragging along.
After four days of having gone without it, I found my cell phone again. Heh, it had just fallen behind my desk. Stupid me. It's funny though, even though I don't really use my cell phone that much I've realized in the past few days how irritating it is not to have it... just as much because now it has become my de facto clock as well as my communication device.