Bad Naming Convention…

[nika_dixon]

Originally published at Nika Dixon. You can comment here or there.

The other day over dinner a young man at my table made a comment about the iPad. Upon hearing the word “iPad”, another guest, a young woman aged 17, dropped her voice to a whisper and asked, “an i what“?

By the expression of horror and embarrassment on her face, I knew exactly what

Comments

[blencathra]

Here in the UK there is a shower gel called Sanex. I think it sounds more like a toilet cleaner.

Sanex Kills All Known Germs.

Sometimes it makes you wonder what these marketing people are thinking.

[nika_dixon]

I swear there are days when I think I'm in the wrong end of the industry. Especially when I hear people paying $40,000 or more for corporate rebranding --- aka a new logo. :)

Ugh.