In response to the current business decision of LiveJournal, Inc., to remove any new creation of basic accounts, I decided to investigate the relation of features against advertising. As the features we have available to us on LJ - scrapbook, voice posts, etc. - seem to be what requires more investment, I have contemplated what the backlash would
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I think he meant: When I started LiveJournal, paid accounts covered enough to run the site. When plus accounts - then called sponsored + - were introduced, I remember him saying ads were necessary because the site was growing and paid users weren't enough anymore.
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