I walk into the kitchen of the lab today and get hit by the lingering smell of something someone microwaved some minutes before. Initially, the strength of it sorta make me feel unpleasantly. Then, however, as I started thinking about the smell a bit more and started to connect it to possible food sources, it took on the dual role of eliciting both
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Also, and this is me wildly hypothesising, if we consider that the sense of smell is one of the developmentally oldest and that the back of the nose is the only place in the body where the central nervous system lies bare (thus allowing as-good-as-immediate processing of smells) it's not surprising that smells are strongly evocative. I think that the evocative bit is what you're getting at - for what is stimulus+contextual information if not evocative?
Alternatively, I could be talking out of my hind[brain] here, so please discuss!
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