personal (word of mouth) advertising

[occular]

I was hearing a while back about bloggings being 'sponsored' in non-transparent ways, i.e. being rewarded for talking up products without declaring their interest/reward. But I wonder how many people there are out there doing a similar thing by word of mouth? I was at a party recently and there was a guy there, who while not actually into

Comments

[zotz]

I've certainly read at least one article claiming that it does happen.