Winning Sells... A Random Thought

[orangejulius]

For some reason a commercial for Hungry Hungry Hippos entered my head today, and it let me to think about board game commercials, specifically from the 80s. Every single board game commercial that I can think out invariably ended with some kid shouting out "I WIN!" at the end. I noticed this even when I was younger, and my friends and I would

Comments

[donblood]

Yeah, I think that's exactly it. Is there a better explanation?

[pinteresque]

my guess is, the only fun games (in advertising logic) are ones with winners, so fun = winning = fun, so a game that can be won is a game that should be played. That fits in pretty well with the over-testosteroned, win or be forgotten attitude that young boys were nailed with in the 80's.

I recall (perhaps incorrectly) that someone did a study of those same commercials and that, while the groups of kids playing the games were fairly evenly mixed gender-wise, boys won the game a disproportionate amount of the time. [citation needed] but compelling.