I just got an e-mail headered "Hello, Pumpkin" from J.C. Penney

[orangemike]

Apparently, they think orange is going to be a fashion color this spring. I don't know whether to be please or appalled, but I notice they only list nine things for men (and 3 "unisex" decor items with some orange in them), compared to 126 for women:
fresh picked: orange

Comments

[supergee]

Be patient. It won't last.

[purpleranger]

In yesterday's newspaper, the JCP ad section was predominantly orange. Presumably, this section was used nationwide.