It was the only way we could get the movie... by agreeing to keep it for two weeks. That's why we never got Enchanted; Disney said we had to play it for 4 weeks and Disney would get 51% of profits (which is absurd).
Oh. Well it's still silly. 2 weeks at the Apollo movies seem like they'd always do bad...there's only so many people who can go see the film over that 2 week period.
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