Microsoft pisses more people off.
When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. "It cost millions," Edwards said.
If this was not enough, Microsoft used chanting of the Koran used as a soundtrack for a computer game, which led to great offence to the Saudi Arabia government. The company later issued a new version of the game without the chanting, while keeping the previous editions in circulation because US staff thought the slip wouldn't be spotted, but the Saudi government banned the game and demanded an apology. The game was then withdrawn.
The software giant managed to further offend the Saudis by creating another game in which Muslim warriors turned churches into mosques. That game was also withdrawn.
Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between "not specified," "male" or "bitch," because of an unfortunate error in translation.
Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said.