In the news today was
an article about a postman who got suspended for telling his customers how to opt out of receiving junk mail. The Jeremy Vines show on Radio 2 (which usually I hate) decided that it would be in the public good not only to discuss whether Royal Mail were right to suspend him, but to tell you how to opt out of unaddressed junk
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[COPIES INFO INTO VARIOUS PLACES WHERE I MIGHT FIND IT WHEN THE TIME COMES]
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Another thing I've heard (but IANAL) is that anything sent to you unsolicited is yours, you have no onus to send it back. So people like Reader's Digest sending you books which they expect you to pay for or return are out of luck. They tried to bill me once for that sort of thing, I asked them for proof that I had (a) requested it and (b) received it. They never replied and I seem to be off their list...
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Regulation 24 Inertia Selling
See especially paragraphs 4 and 5 if they try chasing you.
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