But who am I lecturing! You're the star of a sensationally successful comedy show. You're an international celebrity. Most of all, you are the Pied Piper of the magical 18-34 demographic, the age-group whose attention marketers in just about every market claim will enlarge all hungry enterprises. When a journalist wants to win relevance among the legions of paradigm-changing youths, all he has to do is say he likes your show, whether he actually likes it--or has even seen it--or not. You've become more a conduit than a comedian
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Don't you appreciate that, Jon? The magic demographic that the Academy wants you to pull in is between 42 and 46! The young crowd. This marketing obsession with youth is the mindless official line; it's like a broken tape that keeps repeating itself even as the example it uses contradicts the official line. So here's the whole point of my letter. ABC wants you to "attract younger people." In fact, the network doesn't even know what "young" is. Don't do it. Don't fall for a clueless stunt that's going to turn you into a caricature, and package you as a merchandising tool--a youth-attracting product. Your gifts will dry up and die in that narrow little cubbyhole. Instead, use the show to trot out your native wit and win for yourself a mature audience that will give you a meaningful career that will last decades, and not just until the news cycle spins beyond your reach. That's alright, you don't have to thank me. Of course, you don't have to take my advice, either. But whatever you do, stop saying "dude." You're 43 for heaven's sake
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and for the record, I saw Aristocrats and I thought it was pretty damn funny. but that's just me and my humble opinion.
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