The Black-Scholes model for option pricing was presented in 1973 and has been widely applied in economics, to say the least. Today, it's easy to find competing models published in fields from economics to physics but Black-Scholes appear, to an outsider atleast, to be the standard
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BS is just to give a flavor of the prices, but actual trading within big houses are done by very complicated methods/models. At least every quant will agree that the market is not complete ;)
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