Oct 16, 2008 04:08
“You sure you’re not a homo, Jo?”, Ken asked, liking the poetic sound of that.
“I come here for the peace of mind”, Jo responded, “trying” to sound mature, used to it all.
Jo began escaping the office, the routine, 3 years ago in search of his “BIG Idea”.
Jo’s dilemma was simple. He wanted to do something that nobody has done before. Something that would make the whole world sit up, open it’s mouth and take some notice. Money was another concern.
He was tired of being “one of the lot”, detesting the 9-to-7s and the generality that life offered him.
12:30 pm, 30 minutes before lunch and Jo would be off his seat. He’d go downstairs, light a cigarette and start walking and kept walking the long non-winding road, searching that elusive “killer”, then stop at the loo, take a piss, then have lunch.
Ideas fluttered in his head.
A Phone with Internet?. Too Expensive.
Advertising on the internet. NO Potential.
A “new” version of cricket, 20 overs per side. Naah, the purists would get pissed.
A TV show about “NOTHING”. Seinfeld had already done that.
Days turned into weeks, weeks into months, into a year, into 3 years. Nothing. But it didn’t stop the routine of the cigarette, the walk, the piss, the lunch. The order never changed. His life didn’t change either.
“You sure you’re not a homo, Jo?”, Ken asked, amused.
“They should rename this place as “Jo’s Urinal”. Ken thought he was funny.
Jo went in. He did the usual, looking at one spot while he “let go”.
“Jo’s Urinal”, he thought, “That would actually look funny atop a large board outside”
The visualisation of
“JO’s Urinal”
played in his head.
“Wait a minute, remove the ”s” from ‘Jo’s’”
“JO’s Urinal” = “JOURNAL”
Somehow, the piss didn’t stop as he continued playing with words.
“Journal = Privacy”. “Privacy = Internet”. “Internet Journal?”
“Could I be onto something here?”. He asked himself without realising he was done pissing.
“I mean there must be millions who would want the “escape” of scribbling something personal yet which was available for the world to read. Everyone would have their “private universe”, their plaything, maybe even their life.
He got in touch with a friend whose name he called “IT Guy”.
“Is this possible?”, Jo asked.
“Yeah”, IT Guy responded like a typical IT guy, crisp.
“Can we get a space on the internet for “everybody”, for “FREE?”, Jo was pushing limits.
“I know of a company that buys ideas like this. Why don’t you sell it to them?. If they like it, you’re golden, literally”
Jo did that.
They Loved it.
They came out with an online product, 9 months later. They called it a “Blog”.
Word spread. No Advertising.
They “Let the product talk for itself”
Jo was golden. Literally. And Famous.
Someone asked him later, “How did you stumble on this ‘Idea’”.
He took a sip of water and said, “I Piss a lot”.
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