(Untitled)

[r_transpose_p]

Sometime try a google image search for each of the following items individually

1. marlboro
2. budweiser
3. Campbell's soup
4. Cracker Jacks

Is it just me, or do all of these have similar color scheme's and design styles? Was there a "red white and blue" (or perhaps just "red and white") era of consumer product packaging design in the US?

What else looks like

Comments

[soong]

Perhaps logos of a certain era were constrained by relatively primitive graphic design and printing techniques. Simple, bold logos without fine features and without color mixing would make sense for those reasons. Choice of colors could have been influenced by what was available and cheap before the rise of the greater petrochemical industry we know today (although what I remember from some history show I saw claimed that early petrochemical research was partially driven by discovery of new dyes).

Now I wonder if today's "design for manufacturing" will look quaint in 50-100 years when amazingly intricate stuff can be built by 3D printers and nano-assemblers.

[r_transpose_p]

Well, the Budweiser logo is actually quite intricate. Almost archaically intricate. Not sure if it always was though.