From the Field Notes of Daryl Surat (Podcaster, Historian):
anonymous
August 5 2008, 06:07:02 UTC
In 1963, RJ Reynolds Company acquired Hawaiian Punch for approximately $40 million. In 1981, the business was transferred to Del Monte, a wholly owned subsidiary of RJR. Del Monte grew the Hawaiian Punch business and introduced several new products, such as a powder version, soft drinks and other flavors for the brand.
Del Monte also expanded Hawaiian Punch to new distribution channels throughout the United States. The company then leveraged several advertising tie-in campaigns to drive awareness of its tropical fruit punch attributes. In 1978, RJR began to employ television personalities Donny and Marie Osmond as Hawaiian Punch advertising spokespeople.
Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Following the acquisition, P&G doubled the size of the concentrate business and established the gallon as the leading shelf-stable juice drink package.
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Del Monte also expanded Hawaiian Punch to new distribution channels throughout the United States. The company then leveraged several advertising tie-in campaigns to drive awareness of its tropical fruit punch attributes. In 1978, RJR began to employ television personalities Donny and Marie Osmond as Hawaiian Punch advertising spokespeople.
Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Following the acquisition, P&G doubled the size of the concentrate business and established the gallon as the leading shelf-stable juice drink package.
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