It could be construed that the see-through lingerie set can be a common toy. ;)
As to the writing, yea, it is. So are many other parenting magazines. Hey, I read my share when I visit my bro! I get tired and search his Maxim and Men's Health.
Perhaps is because those type of magazines are the ones women who read Allure, Glamour, and Cosmopolitan graduate once they have a kid?
Perhaps is because those type of magazines are the ones women who read Allure, Glamour, and Cosmopolitan graduate once they have a kid?
Perhaps, but you'd think they'd at least like to write in a way that left more of an implication that they were at least open to the prospect of a partly male readership. I know about target demographics and all, but if they can get husbands/fathers to read their mag too, instead of just dismissing the magazine as women-focused, then they can sell ads to a new group of advertisers.
Wasn't there a study or something (it gets mentioned frequently at SDMB, at least), that women in households are the ones who do the majority of shopping?
Thus the advertisers may be more interested in selling to women, not men, since they don't shop as much?
I do agree with you, though. I remember in high school (not that long ago), watching a video in our coed home ec. equivalent about newborn care. No man appeared throughout the video. Not for bathing, changing diapers, clothing, or bottle feeding.
At our shop, there's still a good deal more sports and politics talk than kids talk among the thirtysomething guys who have kids, but the chatter definitely heads in that direction fairly frequently. And when they talk about their kids, the (high) level of involvement is pretty obvious.
I doubt I'll bother with a LTE, because I didn't even subscribe to this magazine; it just started showing up a couple of weeks ago. We don't even know who to thank for it.
But it clearly is a subscription, rather than a few sample issues as a teaser: you know how when you're subscribing, magazine labels have the end date of your subscription in the mailing label somewhere? This has that. We've got a year's subscription.
It's a sexist comment to explain a sexist situation, but it's the moms who buy the magazines. Yeah, I paged through them now and again, and I got a couple fun recipes (I've since lost) the boys and I could make together, but for the most part, guys don't want a magazine month after month telling them "how to parent". If there's a question about their kids, most guys will Google up an answer and go from there. Or try something at random and see what happens.
The publishing industry knows exactly how much extra they can squeeze from a magazine by changing a couple pronouns. If a more gender neutral approach was more profitable you know they'd go for it. And while it's much more acceptable for men to take an active role in kid-raisin', raw numbers say women are doing the bulk of the grunt work. So they get the magazines.
Yeah, the bias is still pretty there. Whether it's the "girls want to read about babies and clothes while boys like to read about boobs and tools" mentality... or if there is a strong research implication that the magazines appeal more to women rather then men, not sure.
It would be interesting to have a magazine/webzine (because to be honest, the magazine industry is in a crunch right now, and trying to start up a new venture in this economy would be pure madness) where there were articles that would appeal to both mom and dad.... maybe have an "issue" like cloth vs. disposable. Breast vs. bottle. Spongebob vs, The Simsons. Plastic toys vs. wood toys. are there things that probably are gender specific as far as parenting? Sure, but maybe balance it with noting how those may affect your partner.
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As to the writing, yea, it is. So are many other parenting magazines. Hey, I read my share when I visit my bro! I get tired and search his Maxim and Men's Health.
Perhaps is because those type of magazines are the ones women who read Allure, Glamour, and Cosmopolitan graduate once they have a kid?
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Perhaps, but you'd think they'd at least like to write in a way that left more of an implication that they were at least open to the prospect of a partly male readership. I know about target demographics and all, but if they can get husbands/fathers to read their mag too, instead of just dismissing the magazine as women-focused, then they can sell ads to a new group of advertisers.
Reply
Thus the advertisers may be more interested in selling to women, not men, since they don't shop as much?
I do agree with you, though. I remember in high school (not that long ago), watching a video in our coed home ec. equivalent about newborn care. No man appeared throughout the video. Not for bathing, changing diapers, clothing, or bottle feeding.
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I doubt I'll bother with a LTE, because I didn't even subscribe to this magazine; it just started showing up a couple of weeks ago. We don't even know who to thank for it.
But it clearly is a subscription, rather than a few sample issues as a teaser: you know how when you're subscribing, magazine labels have the end date of your subscription in the mailing label somewhere? This has that. We've got a year's subscription.
Reply
The publishing industry knows exactly how much extra they can squeeze from a magazine by changing a couple pronouns. If a more gender neutral approach was more profitable you know they'd go for it. And while it's much more acceptable for men to take an active role in kid-raisin', raw numbers say women are doing the bulk of the grunt work. So they get the magazines.
Reply
It would be interesting to have a magazine/webzine (because to be honest, the magazine industry is in a crunch right now, and trying to start up a new venture in this economy would be pure madness) where there were articles that would appeal to both mom and dad.... maybe have an "issue" like cloth vs. disposable. Breast vs. bottle. Spongebob vs, The Simsons. Plastic toys vs. wood toys. are there things that probably are gender specific as far as parenting? Sure, but maybe balance it with noting how those may affect your partner.
damn, it would be cool... ;)
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