now that it's online, i can say what i REALLY wanted to say...

May 09, 2005 07:34

go watch hatch. (7:38, in quicktime and windows media, r-rated language/content, i'd recommend headphones if you're at work.) go. watch. now now now. then come back. i'll wait.

cool, huh?

okay, now, see, from my perspective, hatch is, at its essence, the perfect allegory for the dot.com experience.

• see, first, you find yourself in this funky space, with a bunch of pale, cranky, intense, tripped-out people who are all wearing black.
• the corridors are all weird, and there are no windows, and everyone's kind of stressed out and shouting at each other, but, hey, doughnuts.
• you can't really tell where you are, or where you're going, so your choices are either to surrender to a higher power, trust the people who are trying to figure out what to do next, or look for someone to blame.
• there's a bunch of weird machines and electronics equipment that don't seem to work right no matter what you try to do to them, and there's a general sense of pending doom if you can't figure out how to make them work -- but there's also a general sense of pending doom even if you do figure out how to make them work, so that balances out.
• everyone around you seems really really stressed out. and they've got these freaky tattoos.
• then the bruises come.
• and then the bleeding starts.
• and then, my friend, you DIE.
• and if you're not taken out right away, the corridors seem emptier and emptier every time you turn around, as more of the people around you get picked off.
• you get desensitized to it after a while -- not that it's not always hard to lose them; it is, but you just don't get too close to anyone around you because you can never be sure if they'll be there tomorrow. you learn to live in the moment.
• mmmm. doughnuts.
• eventually, you're walking the halls alone, needing to step carefully to make your way around all of the bodies.
• and if you manage to outplay-outwit-outlast EVERYONE else, that'll just make it that much harder when They eventually come for you too.
• and your last memory of the experience will be these weird jackets with that fscked-up logo you saw all over the place.

i know, SPOOKY, huh? f'ing brilliant, really. go cavenessity.

and the fact that the project was filmed on the boat of a dot-com magnate, with a lot of his ex-employees, using the symbol of the company itself, well, that just makes it so deliciously and delightfully meta i can't even stand it.

so, there you go. the über-metaphor for the dot-com experience. "dot-com, the ride," if you will. for everyone who missed out on the trials and tribulations of signing on to one of those companies, you don't need to wonder what it was like any more -- you can just watch hatch, and it'll do the rest.

kmh
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