"Pure" in English is often used in the sense of "wholly and completely". The other meanings (morally correct and untouched) are definitely implied when "pure" is used, mainly trying to show that the wholeness described is something both obviously desirable and present from the inception of the product or concept.
Sounds perfectly fine to me, from the US Great Lakes area. In fact, my state, Michigan, has the slogan "Pure Michigan," and has no negative connotations about prudery. As a tourist slogan it implies clean water and air. In your context it has absolutely no negatives.
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The other meanings of "pure" really don't come into the picture unless it's being applied to a human or their motivations. Context is everything.
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