Semiotics: the study of the action of signs

[essius]

If we ask what it is that semiotic studies investigate, the answer is, in a word, action. The action of signs.
-John Deely, Basics of Semiotics (1990), chapter 3: “Semiosis: The Subject Matter of Semiotic Inquiry

Comments

[royinpink]

So...why action? If it's the action of signs, why should we say that the subject of investigation is "in a word, action"? I challenge you, haha.

[royinpink]

also, i totally can't read Romanian.

[essius]

I can't read any of these languages, either. :P

[royinpink]

i can read the spanish!