media blitzkrieg in a teacup

[sisterbean]

I am becoming increasingly fascinated by the marketing machine as it pertains to musicians. Who gets the marketing dollar and who languishes just outside the great public domain. This started two weeks ago when I noticed a band mentioned on a tv show commercial. Then, within the space of two days, I had heard them mentioned or seen them featured on

Comments

[fleagirl]

i can tell you who makes these decisions, in the case of tween pop stars: disney.

if you ain't a disney player, you ain't nothin in the tween music world.

the jonas brothers have a modicum of musical talent, but more importantly are adorable, clean of face and spirit, and mostly TRACTABLE. performers rather than artists.

but since they share a label with hannah montana/miley cyrus, i think they probably only command 25% of the budget :)

[sisterbean]

Oh. Well, it actually makes me feel slightly better that they are Disney, since that isn't really a music label but a media label. And it is nice to know that they are only going to get about 25% of the budget.

Now go check out Stable Song!

[stutefish]

I watched last night's Dancing With the Stars and I was completely underwhelmed by the Jonas Bros. Maybe I'd feel more charitable had they chosen a different song to cover. Take On Me? Come on, people.

I was sad to see Penn Jillette go. I've been watching the show solely because of him, Adam Carolla and Steve Guttenberg and they're like, the lowest-rated. I suppose the reasons why I like them might explain why they make for wooden dancers. ;)

Okay. Off to google Gregory Allen Isokov.

[tensegritydan]

This is sort of why I don't watch much TV or listen to commercial radio; I just rely on matokie to spin good tunes for me.